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The cozy season is here, which means it’s time to indulge in new, buttery soft loungewear for self-care nights and lazy Sunday mornings. Our recommendation: Olivia von Halle’s new PureCash collection, the label’s first 100-percent cashmere edit of four new, refined loungewear silhouettes for women with a minimalist style aesthetic seeking maximum comfort.
Years ago, as young lingerie market editor, whenever a fashion editorial or celebrity cover shoot called for rich, lavish robes or pajamas, I knew Olivia von Halle was — and still is — the right answer. Since the brand’s 2011 launch, its opulent printed silk pajamas sets were a hot commodity (especially when the silk pajama shirt trend reached peak popularity back in the mid-2010s), but so was its silk cashmere tracksuit, worn by trendsetters like Gigi and Bella Hadid, Rihanna, and Selena Gomez. Now, for the PureCash collection, Olivia von Halle stripped away the eye-catching, whimsical prints to highlight the elegance and luxury of simply stunning cashmere from Inner Mongolia.
If you’re like us, you take your cashmere very seriously, and Inner Mongolia’s Grade A cashmere is as good as it gets. Mountain goats in the region produce some of the finest, longest, and most durable cashmere fibers for the highest quality product (hence the steep price tag).
When your garments are constructed with such a sumptuous fabric, there’s no need for additional bells and whistles to attract big spenders. Named after timeless style icons Lee Radziwill and Gloria Vanderbilt, these pieces perfectly play into fashion’s “quiet luxury” trend of the moment that took off around the last season of HBO’s “Succession” (which the brand nods to with its shawl-collared Logan robe). While the definition of quiet luxury has been debated ad nauseum, who could argue that anything could be more luxurious — and in a sense, quieter — than fine cashmere attire, which is meant to be worn purely for pleasure and rarely to be seen by others.
However, with the style set stepping out in cotton boxer shorts from The Row and Bottega Veneta this past summer, one can easily make the case for running across town in luxury cashmere pajama separates. The tracksuit and pajamas come in gorgeous, versatile hues of beige, ivory, and navy that pair perfectly with an oversized trench coat or bold-shouldered blazer, especially when accessorized with pointed-toe pumps or lug-sole loafers. While these luxury pieces all come with a hefty price tag over $3,000, you can also just upgrade your beauty rest with the new Audrey sleep mask in the same high-grade cashmere fabric $370.
Whether you’re already pondering your travel wardrobe for St. Moritz this winter or plan to spend more time watching the snow fall from your humble abode, Olivia von Halle’s PureCash collection is worth the splurge to soften the blow of cold-weather winds and the winter blues.
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Meet The Author
Adam Mansuroglu is the Director of Commerce for Footwear News and WWD, overseeing strategy for shopping content on both brands, along with writing and editing shopping guides, product reviews, and shopping trend stories across fashion, beauty, home and lifestyle product categories for men and women. Prior to his current role, Mansuroglu was a fashion editor and stylist at Cosmopolitan Magazine, Style Editor at BestProducts.com, and Senior Style and Gear Editor at Men’s Health Magazine. Mansuroglu has been tapped as a shopping expert for editorial websites such as Wirecutter, and his writing has also appeared in Out Magazine, Esquire and other publications. Learn more about us here.